Training Program

Google Ads

High-intent search advertising, smart bidding strategies, and conversion tracking engineered for positive ROAS and immediate inbound lead flow.

⏱️ Duration: 4 Weeks 📍 Format: Live Online Cohort 📊 Level: Practical ROI Focus
Enquire for Google Ads Batch 💬 WhatsApp Us 📞 Call Now

Precision Pay-Per-Click (PPC) Advertising

Learn how to capture ready-to-buy customers at the exact moment they search for products and services. Master Google Search, Performance Max, Display Network, and YouTube video ad campaigns.

Core Topics:

  • Keyword Match Types & Negative Keyword Sculpting
  • Quality Score Optimization & Ad Copy Testing
  • Smart Bidding, Target CPA & Target ROAS Algorithms
  • Google Tag Manager & Enhanced Conversion Tracking
  • Remarketing & Audience Segmentation
Hands-On Toolchain

Software & AI Tools You Will Master

We train students on the exact commercial tools deployed daily by modern marketing agencies.

Google Ads Console
Google Tag Manager
Google Analytics 4
Google Merchant Center
Keyword Planner
Looker Studio
Curriculum Roadmap

Module-by-Module Syllabus

Progressive, structured learning path built for tangible operational capability.

01

Module 1: Search Advertising Fundamentals & Account Architecture

02

Module 2: Keyword Match Types, Search Terms & Negative Keyword Sculpting

03

Module 3: Compelling Ad Copywriting, Extensions & Responsive Search Ads

04

Module 4: Smart Bidding Strategies: Target CPA, Target ROAS & Maximize Conversions

05

Module 5: Performance Max & YouTube Video Advertising Campaigns

06

Module 6: Google Tag Manager Conversion Tracking & Event Attribution

07

Module 7: Budget Scaling, Quality Score Optimization & Waste Reduction

Real Competencies

What You Will Be Able to Execute

Actionable, verified skills you can immediately deploy in your business or agency role.

Build and structure high-performing Google Search and Performance Max campaigns

Sculpt negative keyword lists to prevent wasted advertising spend

Implement precise conversion tracking with Google Tag Manager

Write high-CTR ad copy variants that outperform competitors

Optimize Quality Scores to lower Cost Per Click (CPC)

👥 Who Should Join

  • Business owners running paid advertising who want to eliminate wasted spend
  • PPC specialists and agency media buyers managing commercial client accounts
  • Sales professionals who need immediate inbound phone inquiries and leads

📋 Prerequisites

Basic understanding of search engines and business products.

💡 All tools and software interfaces are introduced step-by-step during training cohorts.
Got Questions?

Frequently Asked Questions

Will we learn on a live advertising account?

Yes, training includes real account walkthroughs and setup of live campaigns.

What is the recommended starting ad budget for businesses?

We teach campaigns starting from as low as ₹300-₹500/day for local service providers.

Is conversion tracking covered?

Yes, full Google Tag Manager setup and GA4 conversion event linking is taught step-by-step.

Regional Classroom Hubs

Interactive Offline & Hybrid Batches in Satna, Rewa & Maihar

Learn directly in an offline classroom environment with live mentorship, or connect via live interactive online cohorts designed for working schedules.