SEO (Search Engine Optimization)

Algorithmic search engine optimization training focusing on technical site health, semantic keyword clustering, backlink acquisition, and rankings.

⏱️ Duration: 8 Weeks 📍 Format: Hybrid (Classroom + Online) 📊 Level: Intermediate to Advanced

Dominate Organic Search Rankings

Search Engine Optimization remains the most durable, high-ROI channel for sustainable client acquisition. In this intensive course, The Digi Ghost shares proven agency methodologies for technical website optimization, search intent mapping, and authoritative link acquisition.

Curriculum Modules:

  • Technical SEO: Core Web Vitals, Crawlability & Schema Markup
  • Keyword Research & Search Intent Architecture
  • On-Page Content Structuring & Entity Optimization
  • Local SEO & Google Maps (GMB) Optimization
  • Ethical Off-Page Link Building & Digital PR

Software & AI Tools You Will Master

We train students on the exact commercial tools deployed daily by modern marketing agencies.

Google Search Console
Google Analytics 4
Screaming Frog SEO Spider
SEMrush
Ahrefs
Yoast/RankMath
Schema Validator

Module-by-Module Syllabus

Progressive, structured learning path built for tangible operational capability.

01

Module 1: How Search Engines Crawl, Index, and Rank Web Content

02

Module 2: Keyword Intent Mapping & Semantic Topic Clustering

03

Module 3: Technical SEO: Core Web Vitals, Site Speed & Crawl Budget

04

Module 4: Structured Data: Schema.org, Entity SEO & Knowledge Graphs

05

Module 5: Generative Engine Optimization (GEO): Preparing for AI Overviews & Perplexity

06

Module 6: High-Impact Local SEO & Google Business Profile (GMB) Optimization

07

Module 7: White-Hat Authority Building, Digital PR & Link Acquisition

What You Will Be Able to Execute

Actionable, verified skills you can immediately deploy in your business or agency role.

Perform comprehensive technical website audits and resolve indexing errors

Identify high-conversion, low-competition keywords for rapid ranking

Implement JSON-LD schema markup for rich search results

Position business entities to appear inside AI Overviews and answer engines

Rank regional businesses in the Google Maps Local 3-Pack

👥 Who Should Join

  • Website owners and digital marketing executives aiming for sustainable organic traffic
  • Local retailers and healthcare providers wanting Google Maps supremacy
  • Freelancers offering technical and on-page SEO services

📋 Prerequisites

Basic understanding of websites and content management systems.

💡 All tools and software interfaces are introduced step-by-step during training cohorts.

Frequently Asked Questions

How long does it take to see SEO results in practice?

Organic SEO is a compounding channel that typically shows measurable ranking shifts within 60 to 90 days.

Is Local SEO for Satna, Rewa, and Maihar covered?

Yes, a full module is dedicated to local citations, NAP consistency, and Google Business Profile optimization.

Do you cover AI search changes like Google AI Overviews?

Yes, the course includes dedicated Generative Engine Optimization (GEO) modules.

Interactive Offline & Hybrid Batches in Satna, Rewa & Maihar

Learn directly in an offline classroom environment with live mentorship, or connect via live interactive online cohorts designed for working schedules.