Social Media Marketing

Organic community building, viral video production, brand storytelling, and paid social campaign architecture across Instagram, Facebook, and LinkedIn.

⏱️ Duration: 6 Weeks 📍 Format: Offline Classroom (Satna / Rewa / Maihar) 📊 Level: All Levels

Build Brand Authority and Community

Social media is more than posting pictures — it is a structured communication system that builds trust and drives inbound customer inquiries. Learn the operational frameworks used by The Digi Ghost to scale organic reach and paid performance across major platforms.

Topics Covered:

  • Platform-Specific Content Strategy (Instagram, LinkedIn, YouTube)
  • Short-Form Video Scripting, Production & Reels Strategy
  • Community Management & Inbound Direct Messaging Lead Flows
  • Meta Business Suite & Creator Studio Mastery
  • Influencer Collaboration & Brand Partnership Execution

Software & AI Tools You Will Master

We train students on the exact commercial tools deployed daily by modern marketing agencies.

Meta Business Suite
Meta Ads Manager
Instagram Creator Studio
CapCut
Canva Pro
Buffer
WhatsApp Business API

Module-by-Module Syllabus

Progressive, structured learning path built for tangible operational capability.

01

Module 1: Social Media Strategy & Platform Ecosystem Analysis

02

Module 2: Creative Direction: Viral Hooks, Scripting & Reels Production

03

Module 3: Meta Ads Manager: Campaign Objectives, Audiences & Lookalikes

04

Module 4: Full-Funnel Social Advertising: Cold Traffic to Retargeting

05

Module 5: Meta Conversions API (CAPI) Setup for Reliable Tracking

06

Module 6: Community Management, DM Lead Qualification & Reputation

07

Module 7: Influencer Collaboration, Regional Partnerships & Organic Scaling

What You Will Be Able to Execute

Actionable, verified skills you can immediately deploy in your business or agency role.

Produce scroll-stopping short-form video reels that capture immediate attention

Build multi-stage Facebook and Instagram advertising funnels

Target specific demographics, interests, and local geographic radii

Set up Meta Pixel and Conversions API for accurate conversion tracking

Turn social engagement into qualified inbound WhatsApp and direct message leads

👥 Who Should Join

  • Brands and retail owners wanting consistent customer engagement
  • Aspiring social media managers and creative video editors
  • Content creators looking to monetize through brand collaborations and services

📋 Prerequisites

Basic familiarity with using Instagram and Facebook.

💡 All tools and software interfaces are introduced step-by-step during training cohorts.

Frequently Asked Questions

Do we need professional cameras for video production?

No, we teach high-impact content creation using modern smartphones and accessible editing apps.

Is paid advertising included alongside organic social media?

Yes, the course provides deep coverage of Meta Ads Manager alongside organic content growth.

Are classes available in Satna, Rewa, and Maihar?

Yes, in-person classroom cohorts run across our regional hubs in Madhya Pradesh.

Interactive Offline & Hybrid Batches in Satna, Rewa & Maihar

Learn directly in an offline classroom environment with live mentorship, or connect via live interactive online cohorts designed for working schedules.