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Case Study Google Ads

Negative Keyword Sculpting & Call-Only Google Ads Architecture

Client / Scope: Emergency Commercial Repair & Facility Services • Q4 2025

Eliminating 60% ad spend waste through strict negative keyword sculpting and conversion-optimized call campaigns.

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Executive Overview

Campaign Background & Objectives

Emergency service businesses require immediate inbound phone consultations. This case study illustrates how The Digi Ghost eliminated wasted spend on DIY and informational queries, focusing the entire budget on emergency intent buyers in Satna and Rewa.

The Initial Bottleneck

Previous ad agency spent budget on broad-match keywords like 'repair tutorial' and 'free parts'.
Average cost per click was climbing while fewer than 5% of clicks resulted in a phone call.
Lack of call tracking prevented the client from identifying which keywords generated revenue.

Strategic Architecture

Restructure Google Ads account into tightly themed ad groups with phrase and exact match types.
Implement a shared negative keyword list with 250+ excluded informational and job-seeker terms.
Deploy mobile-only call ads with active call forwarding and conversion recording.

Execution Blueprint

Tactical Implementation Steps

1. Extracted 90-day search term report and isolated over ₹35,000 in non-converting query spend.
2. Built dedicated Google Tag Manager click-to-call conversion tracking triggers.
3. Configured Smart Bidding with Target CPA constraints to maintain predictable acquisition cost.
4. Implemented dynamic scheduling: bids boosted during business hours when technicians are ready to dispatch.

Performance Benchmarks

Measured Outcomes & Impact

Zero Wasted Spend

Blocked 100% of informational DIY queries from triggering paid impressions

Direct Call Conversion

Secured consistent qualified phone calls at a stable, predictable cost per lead

🛠️ Technologies & Tools Deployed

Google Ads Console Google Tag Manager CallRail Tracking API GA4 Analytics

Our phone now rings with serious clients who need service immediately, instead of random people asking for DIY advice.

— Service Director, Satna

Local Client Engagement

Serving Enterprises in Satna, Rewa & Maihar

We provide in-person commercial consultations, on-premise audits, and direct team alignment for business owners throughout the Vindhya region.

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