Q4 2025
Negative Keyword Sculpting & Call-Only Google Ads Architecture
Client / Scope: Emergency Commercial Repair & Facility Services
Eliminating 60% ad spend waste through strict negative keyword sculpting and conversion-optimized call campaigns.
🎯 Verified Outcome:
Blocked 100% of informational DIY queries from triggering paid impressions
Google Ads Console
Google Tag Manager
CallRail Tracking API